There are many successful email marketing strategies and tactics available across the web but still there are few mistakes that are continuously being done and must be avoided. These include a misspelled word in the opening paragraph or misplaced graphics that are totally irrelevant. These are little yet big email marketing mistakes that can lead to a big loss.
To prevent yourself from making all these kind of blunders you just need to focus on some mistakes that are made too often.
Not taking permission before emailing
Not taking permission before emailing people can kill the campaign before it gets started. There is a spam law to always send marketing emails to those who have given the permission. I If you are sending emails to those who haven’t given permission, then this can cause serious consequences. Here are few things that you must never do:
- Collecting business cards in the events and adding those email address without taking permission.
- Adding customers on email list without asking if they want to be added or not.
Email design not responsive
Today people use Smartphone’s and tablets and hence more and more number of emails are being opened on mobile devices. Not using responsive email design is a major email marketing mistake that makes it critical to read the email on mobile devices. With responsive design your email is seen as it is meant to be. Without this, it will be quite problematic for zooming and scrolling emails which can lead to moving the message to trash.
Write a Boring, Undisruptive, or Deceptive Subject Lines
Writing a boring and deceptive subject is not a very big email marketing mistake but still it needs to be corrected. This is because your subject is the first thing that viewers read and if your subject is not impressive there are chances that the rest of the email will be ignored completely.
So it is advised to give a minimum of 10 minutes while writing your subject line to gather more customers.
Not Providing enough subscription Opportunities on Your Site
Just think are you providing subscription opportunity to your clients? Remember visitors are always in hurry. They are browsing for information about your product. They might have different sites opened in different tabs so they are not going to search for your subscriber box. Instead you have to provide a plenty of opportunities for subscribing. You may include it:
- In the sidebar
- On a floating bar
- On the box that appears from the bottom corner
